New World Communications - The Affordable E-Commerce Opportunity

With the holiday season and the new year coming on rapidly and all the web shoppers out there buying things online, you are skating on thin ice if by now you haven't implemented a viable e-commerce strategy. With more shoppers buying things online, and without a viable e-commerce strategy that addresses web shopper needs and wants, it is easy to have your own unique value proposition fall through the cracks as your own business takes a cool dunking this year.

All the planets are starting to line up now for the best year yet for holiday online purchases, and some "net new" online business could really make a difference "bottom line-wise" if you work smart. Doing an e-commerce web site is now more affordable than ever and represents an excellent opportunity, especially if it's done right.

The good news is that we have some concrete, real-world e-business success stories of customers who have already done it right via implementing a viable e-commerce strategy. Here's how they did it:

Implementing a Viable E-Commerce Strategy -

1. Getting Specific about What is Really Required: Being successful doing business on the web actually requires more than merely knowing about HTML, Photoshop, Flash and search engine technologies. There is a lot more to it than meets the eye once you have to address all the other business integration, data integration and other "real-world" challenges. Above all, success requires true marketing communications understanding and concrete, real-world, seasoned experience which can very quickly spell the difference between success and failure in today's more demanding and competitive world. Just hiring yet another self-proclaimed "web developer", even one who says they know how to implement "shopping carts" usually doesn't cut it.

2. Aiming for Measurable Results: "Hits" and web orders are not the only thing to be measured. Long before these can be expected, there are many other things to measure and achieve: like how many e-mail addresses you have collected from existing and prospective customers before even launching your website, and how many e-newsletters and other e-marketing promotions you have already planned and have ready to go to send out to promote your site and bring site visitors back. Successful marketing communications planning and real customers and prospects that you can count...and count on can make a real difference.

3. Considering what's now Achievable : Don't just think "inside the box" about what is now achievable doing business on the web. Web based technologies continue to explode allowing for not only the development of a robust, yet affordable e-commerce web site, but even video and virtual reality shopping can now be even added, and new next-phase e-mail marketing technology can be integrated right into your web site. People can sign up for your e-newsletter on your website. After receiving your e-newsletter, they can click back through to your web site with tracking statistics being recorded for marketing analysis. Also newer, more modular e-commerce technology can be extended to meet special requirements such as affiliate marketing, and password-protected wholesale or member only ordering.

4. Implementing what's Realistic: While all the technology "bells and whistles" can be seductive, business decision-makers need to be realistic about what they actually can afford to manage in-house online. E-storefronts are just like real-world storefronts that have to be managed as an ongoing project on several fronts. New content must be continually developed, web inventory maintained, prices reconciled, and all this must be coordinated and integrated with day-to-day, "real world operations". Most web developers are long gone when these problems arise. The more realistic operations, on the other hand will bring in project management expertise to manage and grow the operation over time.

4. Realizing Success Over Time with Good Project Management: It's a well know fact that success has to be achieved over time, and that no website, no matter how many technology "bells-and-whistles" it has can expect to be successful as soon as it is published. If success is to be had at all, it must be planned for and achieved over time via quality-controlled, project managed steps done in the right order. Again, planning on, budgeting for, and retaining the services of a good project manager to "plan the work" and "work the plan" can make all the difference in the world.

New World Communications has an intelligent approach for implementing a viable e-comerce strategy. For more information - Contact: Art Johnson - New World Communications - (425) 844-8908 or e-mail: ajohn@newworldcom.com