Leveraging the Triangle of Power for 2007: 20 Core Strategies

As you put your ducks in a row for 2007 and strategize about how to move forward this year, here are 20 core strategies that we are focusing our attention on and committing ourselves to that if intelligently implemented, can provide significant gains:

1. Cultivating Better Marketing, Communications, and Business Development Understanding
2. Implementing Contact Management and Customer Relationship Management strategies to manage marketing, communications and business development processes
3. Integating Point-of-Sales, Inventory Management, Accounting, E-Commerce, and E-Marketing for an End-to-End Solution
4. Implementing Affordable Content-managed Web Architecture for Strategic Advantage
5. Working with affordable transactional architecture with low-cost extensibility for Strategic Advantage
6. Exploring the Power of DVD-based information for Business Development
7. Broadband Access and it's implications for both private sector and public sector business growth
8. Digital Television and its Implications for Broadbased Social Change and Business Development
9. The New Media Literacy and Its Implications for a 21st Century World
10. Personal Digital Assistants and Their Role in Business
11. Wireless Communications and "Net New" Applications for business
12. VoIP telephony and its Implications for Business
13. e-Newsletters and e-Magazines and new possibilities for Interactivity
14. Webcasting and Its Social and Business Implications
15. Working with Portal Partners and Seach Engine Companies, and SEO Optimization
16. Affiliate Marketing and Its Business Implications
17. Internet Conferencing and its Implications for Business Growth and Expansion
18. e-Collaboration and Implications for Distributed Work
19. e-Learning: New Options for Real-time, On-demand, Offline and Blended Approaches
20. Virtual Reality and New Possibilities for Business Web Presence and Business growth
21. 21st century "Instant virtual transportation" and virtual architectual capabilities and possibilities
22. Leveraging the power of the new web television

Over the years, these strategies have gone through several generations of "re-thinking" and re-versioning, and when implemented singulary, though potentially powerful as they are, they all seem to still be missing something - e.g. the other core pieces to the "business development in a 21st century world" puzzle, and that has been the real challenge.

On the other hand, the real opportunity (the other side of the "challenge", however, is in bringing all these individual strategies together in an intelligently orchestrated and concerted way, to create a powerful business "harmonic" that can deliver significant gains in a number of mission-critical areas. To leverage this power, however, it takes good project management on at least three simultaneous fronts: in the: 1) "Physical world", 2) in the "Internet-working World" and via a 3) a continually evolving "Web World".

"Power Triangle Project Management" is what we call it and what we will demonstrating in a new series of webinars we will be facilitating over the coming year. In those seminars, we also will be focusing on these core strategies in greater detail. For more information contact us at - 425-844-8908

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Art Johnson
New World Communications
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