If you are a public sector manager and think that doing business the same old way in this now war-challenged economy is going to get any easier for churches, public institutions, schools, government, non-profits, and other commmunity-based organizations, then you had better think again.

Unless, newer, more innovative, and more cost-effective approaches are learned, adopted and taken advantage of in a relatively short amount of time, the future for many public sector managers and their respective organizations does not look very bright.

It is precisely here, however, that New World Communications can help make the future a lot more promising with a fresh new approach that combines affordable 21st century technologies with tried-and-true marketing communications strategies to develop community-based resources.

Since 1997, New World Communications has been successfully developing and providing 21st century solutions to small-to-medium sized businesses in the private sector that have helped business managers move forward with a better-looking web presence, e-storefronts and e-catalogs. We've even introduced and implemented first, second, and even third generations of innovative new technologies, and are now even doing pioneering work with web television and new media, while relying upon over 20 years of tried-and-true marketing communications strategies to help private sector managers even be more successful.

But what's been on our mind lately is how we could also help business managers in the public sector using the same even now more affordable technology: There's contact management software that can be customized and used for donor development, volunteer recruitment, and even student enrollment applications. Now there's new "next-generation" graphical e-mail software with click-through metrics that can be used to produce and disseminate full-color newsletters at with more powerful results than conventional black-with-newsletters that cost more.

When combined with a well-managed and regularly updated web site, this could be a winning combination, especially if "next-phase" lower cost e-commerce and digital television technology were taken advantage of. But where is the public sector in all this? The answer we've discovered is that most public sector managers and their organizations are still painfully behind and more often than not its not because of the money but because of the approach.

That's where New World Communications can help, with a new "silver bullet" that's just in time for coping with a new war-challenged economy: an entire new "Information Management for Community Resource Development" approach and accompanying public sector services that can really help public sector managers and their respective organizations rapidly come up to speed and take better advantage of the new technology to move ahead. Here are just some of them:

  • Contact management technology empowerment: to develop donors, recruit volunteers, enroll students, and track business opportunities - e.g. grants, funding opportunities - and mission-critical communications with key stakeholders.
  • Graphical e-mail technology empowerment: for the dissemination full-color e-newsletters that cost less to produce and send out, and that can have more impact than conventional black-and-white print newsletters.
  • "Next-generation" web-sites: that accept online donations, sell tickets, register students, and even do fund-raising auctions on e-Bay; with web areas that show off the facility using virtual reality panoramas and even video walk-throughs; and with areas on them that can even "webcast" your organizations' own television programming (see next section)
  • Digital Television: to make video tapes and DVDs for promotional and learning kit applications and for web television "web cast" for your web site. We even have technology available to web-cast live events, hold "virtual conferences" and do distance learning.
  • Project-management Services: to plan, implement, quality-control, and manage the entire marketing communications "mix" and communications process.

We've been working with this stuff in the private sector with some excellent results for ourselves and for our private sector clientele, and we can help public sector business managers take advantage of it too. For more information - Contact: Art Johnson - New World Communications - (425) 844-8908 or e-mail: ajohn@newworldcom.com