Moving ahead successfully with e-commerce is daunting enough for most other businesses of any size, but McLendon Hardware, Inc. with NWC's cost-effective project management and new digital television capabilities, is helping them write "net new" chapters in their already successful 75+ year old home-spun family-owned, small-to-medium-sized business history: with web television do-it-yourself "Smart Tips" tied right into their e-storefront online shopping capabilities..
| Not only has New World Communications affordably produced digital television programming for McLendon Hardware, Inc., enabling McLendon's to use the power of television to communicate the unique home-spun value of their unique product/service offerings, but NWC has also integrated access to the video "smart tip" information right on the product detail page inside McLendon's well-stocked e-storefront.
Site visitors can also click-through to the product detail page from the Smart Tip located in the Smart Tips area, or from the frequently published web versions of print ads where the product might also by be featured.
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A Snapshot of the Product Detail Page
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McLendon Hardware, Inc.'s new ability to cost-effectively communicate and transact e-business using the power of NWC-enabled e-commerce and NWC-produced web television at a fraction of the cost of more expensive e-commerce architecture and traditional broadcast or cable television now affords the McLendon's with some unique strategic advantages. The future indeed looks bright for McLendon Hardware, Inc. in a "net-new" world of "next-phase" affordable e-commerce and now affordable e-television!
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