In the private sector, thanks to newer and more more affordable higher performance e-commerce, graphical e-mail, virtual reality, and even new web-based television opportunities. the time is really ripe for moving forward with some powerful new retail offerings. On the wholesale side of the equation, with password protection and special software for accepting purchase orders and managing discounts, distributors also have much to gain.

Even at the grassroots community organizational level, the public sector also stands much to gain by adopting technology strategies that the private sector is already taking advantage of: use of contact management software, e-mail marketing, e-commerce web sites, web television - to develop and manage community-based resources. For the larger governmental or higher education enterprise, the new web-based customer service technologies provide "net new" opportunities to serve the public better even with less budget.

The key to seizing these newer opportunities in 2003 will also have to necessarily involve addressing the challenges that go along with them: doing it as quickly, and as inexpensively as possible, while obtaining quality outcomes. That's where outsourced services from New World Communications can really help. For more info, call us at 425-844-8908

For the private sector, even small-to-medium sized businesses now have a shot at "airing" their own televised messages cost-effectively. The mind boggles when one considers all the "net-new" possibilities: video tours of the place of business and product/service offerings, all kinds of information that can be accessed "on-demand", as a televised broadcast "playlist", and even as special "blue light specials" "livecast" in store promotions done in conjunction with coordinated online sales.

For the public sector, even for smaller community institutions like schools, community centers, grassroots organizations, churches, senior centers, and non-profit organizations like PTA, Girl Scouts, soccer clubs, and even for the smallest historical society, the possibilities are equally exciting: use of web television for volunteer/member recruitment and program promotion are just the beginning.

There are entire "bases" of information about absolutely vital governmental and educational programs that people need access to, to do their important work, to improve the quality of peoples lives, and to have people continue to "buy-in" to the business model, but here's "the rub": A web site for the entire enterprise with tons of information buried under its vast navigational hierarchy is far too daunting for site visitors looking to have their specific needs met, not to mention the ambitious cost of trying to maintain it. Even if a database could be developed, connected up, and accurately maintained, in an enterprise so vast, many people still wouldn't know what to even search for.

That's where RightNowTechnologies and their intelligent web-based customer service solutions come in. This system is so "smart", that even its organizational architecture and content offerings dynamically change based upon customer inquiries! It all has to do with the artificial intelligence (AI) that's built into the web/ database/e-mail/chat room/and live customer service rep response architecture.