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| Dear Reader,
Hi Folks: Happy Holidays for 2003! We hope that you had a great year and enjoyed all the gift-giving. In this issue, after seeing record holiday 2003 sales results, we think that the best gift you can still give to your own business in 2004 is a more intelligent marketing communications approach.
This year our approach even includes now blazing fast affordable e-learning. We focus on how one of our most recent customers, Sherry McGilvray moved ahead. Finally we focus on holiday 2003 record sales success and the right stuff that made it happen, so enjoy the reading and we look forward to working even more closely with you in the coming year.
Art Johnson/New World Communications
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The Best Gift of All for Your Business:
A More Intelligent Marketing and Communications Approach
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If at the end of this year, you are thinking about the best gift you could also give your business for 2004 to get the greatest return on your investment, then make sure that a more intelligent marketing and communications approach is high on the list.
The marketing communications "mix" can now include better client relationship management, a more effective web presence, more affordable e-commerce, better integration and leveraging of digital print, use of newer "next-phase" e-marketing strategies, and now even web television and e-learning.
If you stop and think about it, nothing makes more sound business sense than getting it right with existing and prospective customers, and continuing to foster and grow relationships with a complete suite of more intelligent marketing communications strategies.
What's really exciting, especially in this now 21st century world, are all the things that can now be done technology-wise both in the "real world" and over the Internet once a more intelligent approach is developed and finally put into place.
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| in this issue |
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- The Best Gift of All for Your Business: A More Intelligent Marketing and Communications Approach
- NWC Moves Ahead with Now Blazing Fast Affordable E-Learning
- Sherry Lynn Jewelry: Another NWC Customer Seizes the Affordable E-Commerce and E-Marketing Opportunity
- Holiday 2003: The Best Year Yet for E-Merchants Who Hung Tough with the Right Stuff
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| NWC Moves Ahead with Now Blazing-fast Affordable E-Learning |
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New World Communications via OnpointDigital's "next-phase" course delivery system now has a blazing-fast "proof-of-concept" web training demo using web television that heralds the arrival of fantastic, new, and more affordable, custom-developed training possibilities.
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It's a well-known fact: skilled-based training can make "the real difference" across the enterprise, making the whole operation run more smoothly, and positively impacting the bottom line through improved management and staff performance. The challenging question however is "How do you deliver better training across the enterprise, more quickly and cost-effectively, in time to address important, mission-critical windows of opportunity?":
The good news is that NWC has moved ahead with a powerful new answer: blazing fast, tailor-fit web television-based training delivered with now much more affordable next-generation e-learning technology.
CLICK HERE to read the whole article ...
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| Sherry Lynn Jewelry: Another NWC Customer Seizes the Affordable E-Commerce and E-Marketing Opportunity |
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The word is getting out, especially to small-to-medium sized-businesses interested in seizing affordable e-commerce and e-marketing opportunties: Call the folks at New World Communications if you want to ramp up quickly, qualitatively, and cost-effectively.
That's what happened with Sherry McGilvray, an already successful designer of delightful handmade jewelry who has been in business and working local/regional crafts shows for 10 years. She needed more people to see and purchase her jewelry more cost-effectively. Her friend Geri Flynn of Jeri-Ohs.com, another successful crafts entrepreneur we helped told her about us, and we turned right around and ended up helping Sherry too, by putting her own business online as well.
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The comprehensive solution that we developed for Sherry McGilvray of Sherry Lynn Jewelry on www.sherrylynnjewely.com and in record time. We provided an affordable e-commerce website chocked full of her delightful, digitally-photographed jewelry, a powerful full-color e-newsletter marketing capability, and direct e-store integration into Google's phenomenal Froogle-tm e-shopping portal now provides her with a unique strategic advantage.
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Holiday 2003: The Best Year Yet for E-Merchants Who Hung Tough with the Right Stuff
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Only few years ago, you might have heard a lot of "buzz" about "dot.com" fallout and companies both big and small throwing in the towel, but not with NWC affordable e-commerce customers who, armed with the "right stuff", hung in there, and saw record web sales throughout the 2003 holiday season.
The sales were so fantastic that it makes one pause to review what the "right stuff" actually was. Retrospectively, we can now say that our most successful customers distinquished themselves both by their "long-view" approach and by the practical realization that sometimes it is wiser and more cost-effective to outsource the project management and ongoing marketing communications expertise for better results. Other changes in technology, particularly Google-based proprietary search engine technology has most definitely help boost sales.
CLICK HERE for the whole article...
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