The NWC E-Business Success Newsletter
Vol.1 - No. 5
Feb 2003

Dear Reader,

With St. Valentine's Day coming up soon, we dedicate our February 2003 issue to something most dear: love of customers both existing and prospective, and how a unique and forward-thinking tailor-fit suite of Internet/ Web services from New World Communications can help you express that sentiment not just at Valentine's Day, but also the other 364 days of the year. And with the economy as challenging as it still is, we feel like we are right on time. So enjoy the reading and let's all plan on moving forward with expressing that love for customers together this year!

Art Johnson/New World Communications

in this issue

  • Year Round Valentine's: How Do We Love Thee? Let Us Count the Ways
  • Marketing Communications 101: Tell Me What You Need So You Can Love Me
  • Better E-Mail: Sending "Valentine's" Messages that Care
  • A Quality Web Site: The Year-round "Valentine's" Gift Had Better Be Good

Marketing Communications 101: Tell Me What You Need So You Can Love Me


Year Round Valentine's: How Do We Love Thee? Let Us Count the Ways


The challenge however is that most businesses still are not taking full advantage of these new opportunities because they don't typically have the in-house skills to both design, develop and implement an intelligent marketing communications program that leverages key Internet/Web interactive marketing communications tools.

We know you've heard this before, but because people seem to forget so easily, we are going to say it again: "If you want to sell something and have customers love both it and you, how about asking what he or she genuinely needs or wants first?" This takes us to the core challenge and opportunity of implementing intelligent marketing communications strategies.

The Internet and World-wide web, as 21st century communications mediums with continually evolving new technologies represent an excellent opportunity to interactively market your "brick-and-mortar" products or services. E-commerce and approaches that integrate with existing point-of-sale/inventory management systems have now greatly improved. There is even powerful new web television to take advantage of.


We are talking about e-mail, next generation web/commerce, and web television media, based on continually addressing authentic customer needs and wants. At New World Communications, we can help you take better advantage of Internet/Web 21st century marketing opportunities via our comprehensive e-mail, web, and now web television and other marketing communications strategies. For more information, call us today at: 425-844-8908

CLICK HERE to check out our Marketing Communications Services
Ah yes! Now that St. Valentine's Day is upon us once again, its time to reflect again on what should matter most: love of customers both existing and future and demonstrating how you mean it, not only on that one fleeting day, but also more importantly for the other 364 days of the year. In the Internet/Web world, we come bearing three important Valentine's gifts: 1) Intelligent Marketing Strategies; 2) Quality eNewsletters and 3) Exceptional "next phase" Web Capabilties.

If we continue with the Valentine's Day metaphor, realizing that gifts most appreciated are those which address authentic needs and wants, then its back to necessity of implementing some intelligent marketing strategies to continually find out should be offered instead of just continually second-guessing.

Continuing with the Valentine's Day metaphor, if you are going to send something by mail, it's better to send something that looks nice and that reflects genuine thought and caring, rather merely e-mailing yet another awful looking and poorly-conceived "newsletter" that reflects overall poor quality, and which contains little or or no value to the customer at all. Why send a newsletter at all if it has no real news?

And finally, to extend the Valentine's Day metaphor further, even if you send a good card with the gift, make sure that what's inside is worth opening, not just another "ho-hum" web site with nothing of real interest, value or authentic excitement on it once they get there. What's the point of visiting a web site anyway if it doesn't float your boat? We can help make Valentine's Day much sweeter 365 days of the year with our more thoughfully-conceived and implemented marketing communications services. For more info, call us at 425- 844-8908, or e- mail us at ajohn@newworldcom.com and see our own web site for more "loving" details!

CLICK HERE to for more information about New World Communications and our offerings.

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Better E-Mail: Sending "Valentine's" Messages that Care
It happens all the time: business owners invest in hosted e-mail marketing programs with the idea of promoting their web site and their "brick-and-mortar" businesses. They may actively encourage site visitors and customers to get on their e-mail list to receive the new newsletter and they may promise to send information of genuine and authentic value, but what typically gets delivered just does not meet the mark. Instead of receiving valuable information packaged in an attractive way, customers and prospects get "non-news" about some half-baked special offer poorly presented, with poor graphics and no good new content on the web site to click-through to, and they are let down by the unfilled promise of not receiving information that genuinely reflects caring about their needs and wants. In short, they are not receiving a "Valentine's" message that communicates the kind of love that could make a difference in their lives and in the owner's brick-and- mortar business.

The problem is certainly not with e-mail technology. Today, it's vastly improved over the text-based systems of a few years ago. The newer graphical systems afford the ability to send absolutely gorgeous, well-formatted newsletters complete with full-color customizable images and links that you can click-through to, and they even monitor click-through information so you can know more about what site visitors are interested in.

Rather, the problem is with business owners themselves who tend to be "penny-wise but pound foolish" when it comes to implementing their marketing communications programs. Simply put, they just don't have the time and/or expertise to do an e-newsletter/ web marketing campaign right and the lack of quality shows like a sore thumb and costs them dearly. Customers are let down and feel like they are not being cared for and it all has to do with the quality of the kind "Valentine's" message they receive..to further stretch the metaphor.

New World Communications has the time and expertise to have your e-mail communications qualitatively reflect a lot more caring and through our fee-based services and are not as costly as trying to do it yourself in-house and serious degrading the quality of your company's image and brand identity.
We can make a qualitative and quantitive difference with customers and sales via the quality of our e-mail campaigns. For more information about about our e-mail marketing communications services, contact us at 425-844-8908 and see past samples of our own newsletters for comparison.

CLICK for to see our own Newsletter archives
A Quality Web Site: The Year-round "Valentine's" Gift Had Better Be Good


CLICK HERE for more information about our Internet/Web Services
Finally, to further extend the Valentine's Day metaphor, if you the customer is going to go to your web site and open it up with expectations of value, the offering had better be good. That means fresh and exciting with great new content and the kind of functionality and new communications "sizzle" that customers in a now 21st century world are coming to expect.

Again however because of lack of time and expertise, business owners still "miss the mark" when it comes to a quality web site offering. Part of the problem again has to do with trying to cut costs by doing things in- house but the price paid for poor quality and lackluster content is actually much higher when it comes to customer dissappointment and let down. It's kind of like receiving a hoaky Valentine's gift instead getting something that you really like and which could have reflected more care and love.

New World Communications can help your web "Valentine's Gift" be a lot sweeter not only February 14 but also on the other 364 days of the year. We can make the content better, and are on top of some exciting new capabilities like advanced e-commerce, virtual reality and even web television. For more information about our new web support services contact us today at 425-844-8908.