The NWC E-Business Success Newsletter
Vol.1 - No. 10
Jul/Aug 2003

Dear Reader,

Hi Folks: This edition features five key components that comprise e-business success just in case you might be still wondering! We'd also like to let you in on where we're going these days with affordable e-learning, e-mail list sign-up strategies, and recent community resource development successes, so enjoy and let's plan on working even more closely together in the future!

Art Johnson/New World Communications

E-Business Success: Five Key Components that Comprise It
Still trying to figure out how to take more advantage of the web and other related technologies to be more successful in your own private sector or public sector business? We've identified at least five key components that account for e-business success in our growing list of successful NWC customers who are now leading the pack:

1. Specific: They get specific about the needs of their existing and prospective customers and what it takes marketing-wise, content-wise, technology-wise, and project management-wise to uniquely address those needs.

2. Measurable: They aim for measurable results, and in the right order. They plan on counting real-world contacts, collecting opt-in e-mail addresses, and the amount of quality content they have ready to go for their full-color HTML e-newsletter campaign FIRST, before planning on counting hits and orders from their web site. They understand that success is all very measurable, inter-related and even more predictable if all their ducks are in a row...FIRST!

3. Achievable: They talk to the right folks about what is really achievable now technology-wise on the web smorgasboard - e.g. next-phase e-commerce for retail, wholesale and fund-raising, print-to-web publishing, web television for product/service promotion, online learning, HTML e-Marketing, Act! contact management, better point-of-sale and accounting system integration - as they make and implement their plans.



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in this issue

  • E-Business Success: Five Key Components that Comprise It
  • NWC and Affordable E-Learning: A 21st Century Way to Move the Whole World Forward - Take Our Online Demo Course!
  • Growing Your E-Mail List: The McLendon's Country e-Mailbox Program
  • NWC Helps City of Seattle Langston Hughes Performing Arts Center and Young Artists with Promotional DVD
NWC and Affordable E-Learning: A 21st Century Way to Move the Whole World Forward - Take Our Online Demo Course!

When you stop and think about it, what everyone could use right about now is better training in mission-critical, life-changing areas that could significantly improve personal success and overall organizational productivity. The obstacles to better training in the past have been the quality, the time it takes, and all the related and incidental costs involved, which explains why better and more cost-effective training just hasn't happened.
New World Communications with the help of more affordable "next-generation" web-based learning technology from the good folks at OnPoint Digital, however, is beginning to change all that in a new world 21st century way that promises to move the whole world forward this time around with a more qualitative and cost-effective solution. So there's potentially a lot here in this for you too...Read on!
Growing Your E-Mail List: McLendon's Country e-Mailbox Program

Growing your e-mail list with the addresses of existing and prospective customers who would like to receive information of value and take advantage of your online offers is a key to e-business success. Once customers have "opted in" to be on your e-mail list, they can then be sent a well-written e-newsletter with great information on it that clicks right through to your web site for additional information and online shopping.

The logic is sound, but how do you actually do this intelligently and cost-effectively in your already busy brick-and-mortar retail environment?
NWC Helps City of Seattle Langston Hughes Performing Arts Center and Young Artists with Promotional DVD

In the last few months, we've been talking about our new Public Sector Services and how they can help community-based non-profit groups move forward, especially during these trying economic times.

Now here's a concrete example: The "Back to Its Roots" DVD. It's a special promotional DVD that we produced of Seattle's Langston Hughes Performing Art's Center's recent and highly successful three-day "Back to Its Roots" spoken word and hip-hop dance weekend of April 25-27, 2003.
The "Back to Its Roots DVD" features some of the finest young spoken word and hip hop talent in the region via documentation of the whole concert with interactive menu access to each performance. CLICK HERE for the whole article...


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