The NWC E-Business Success Newsletter
Vol.1 - No. 9
June 2003


Marketing Communications
in a 21st Century
World...
This Little Light of Mine
Sometimes, when business remains flat and even your lastest technology initiatives don't get it and you don't know why, have you ever felt like you were still working in the dark and wished that somebody somewhere could flip a switch and just turn on the light so you could see where you are going? That's what happened to us a few years ago as we watched one dot.com company after another fall by the wayside and discovered that we needed some more light on our own situation ourselves.

The light switch we found was labelled "Marketing Communications" and it's been showing us and our growing clientele "The Way" ever since. What we are talking about here is not some hackneyed Star Wars movie storyline, but a tried-and-true marketing communications process with quality-controlled steps in it, that if followed, can really show you the way to a more profitable business both in your "brick-and- mortar" world as well as online.

Here is the Marketing Communications "Way" we are talking about that really helped.



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Dear Reader,

Hi Folks:"Walking the walk" with marketing communications principles will shine a lot of light on your own business as it has with ours, and we are now working with affordable e-learning solutions which hold a lot of promise too. Also our new digital video services and public sector fund-raising and resource development strategies are so awesome that we decided to run these articles again in case you missed them, so read on and let's plan on moving forward together!

Art Johnson/New World Communications
in this issue

  • Marketing Communications in a 21st Century World ... This little light of mine
  • Affordable e-Learning Finally Arrives: NWC Develops "Net New" Web-based Ways to Train
  • The Awesome Power of Digital Television: On your Web Site, on DVD, and on Videocassette
  • Fundraising and Resource Development for Non-Profits: NWC has Six Powerful New Strategies
Affordable e-Learning Finally Arrives: NWC Develops "Net New"
Web-based Ways to Train
Affordable e-Learning has finally arrived - What we are talking about is delivering and managing training over the Internet so cost-effectively that now, even smaller public sector organizations and businesses can even afford to take advantage of it, and for larger national or international organizations, the solutions are still quite scalable. Think of all the applications where better, more convenient and more affordable training could make a real difference - management and organizational development training, fire safety, fund- raising, grantwriting, sales and customer service training, building better and more cost-efficient jet planes, layed off worker re-training, you name it, the mind boggles just thinking about it.
The Awesome Power of Digital Television: On Your Web Site, on DVD, and on Videocassette

The awesome power of television: Imagine what might happen if you could cost-effectively harness "the power of television" and use it on your own web site, on your laptop, on videocassette and on DVDs to inform, involve and inspire people about your products, services, or programs .. right there with you when you are meeting with them!

That's exactly what we are doing here at New World Communications with affordable new 21st century digital television technology, and if you take advantage of it too, we already know its going to make make the future a whole lot brighter for you too.

Fundraising and Resource Development for the Public Sector:
NWC Has Six Powerful New Strategies


It's hard enough raising money and support for governmental programs and not-for profit organizations, but this economy makes it even more challenging. The good news, however, is that there are some 21st century business development strategies developed in the private sector, that stakeholders in the public sector can take advantage of.

We've just written a whitepaper for public sector managers, supportive volunteers and their staff titled, "Marketing Communications in a 21st Century World" that focuses on six affordable technology-based strategies for "doing more with less" in the public sector.

CLICK HERE to read the whole story and to get a free copy ...


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