It hard enough raising money and support for governmental programs and not-for profit organizations, but this economy makes it even more challenging. The good news, however, is that there are some 21st century business development strategies developed in the private sector, that stakeholders in the public sector can take advantage of.

We've just written a whitepaper for public sector managers, supportive volunteers and their staff titled, "Marketing Communications in a 21st Century World"
that focuses on six affordable technology-based strategies for "doing more with less" in the public sector..

Here are the six new strategies technology-based strategies the whitepaper focuses on:
  1. Marketing Communications in a 21st Century World Understanding and S.M.A.R.T. Planning
  2. Building relationships and developing resources with Act! software.
  3. Saving money, time, and getting better results by being more on target with people via a full-color e-newsletter campaign.
  4. Designing and developing a web presence with special "Plus" features to raise money, and garner more support for programs and transact business online.
  5. Using the power of low-cost digital television to inform, involve, and inspire people about your service or program offerings on the web, on VHS, and on DVD.
  6. Orchestrating the entire marketing communications or development effort with special "Power Triangle" project management on three major fronts: traditional marketing, e-mail marketing, and via the web with next-phase technology.

Or call us at: 425-844-8908