Here's a true and great story about growing "net new" e-business just in time for Spring of 2003 that we know you'll want to hear about, especially in today's challenging economic climate full of "I'll put off everything until things get better" decision-makers afraid even to buy another cartridge for their printers: Seattle Pottery's decision to move forward with an upgraded web site and an affordable e-catalog and the already promising Spring results.
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Seattle Pottery Supply's electronic version of its print catalog on the web can now reach more people at a fraction of the cost of their printed version. Their e-catalog can also be kept more current when compared to print, because of its "state-of-the-art" dynamically-displayed web e-commerce architecture, and user-friendly back-end adminstration system.
New World Communications further extended the e-commerce platform enabling customers to even make their own personalized and convenient "shopping lists" for planning future purchases and for re-ordering commonly used ceramic supplies. Their e-catalog also accepts purchase orders placed online by pre-approved instititional accounts.
NWC also implemented special graphical e-mail marketing capability to commmunicate more cost-effectively. SIGN-UP to receive their new newsletter to sample the quality here!
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In January, instead of having more angst about a slow economy, and all the gloom and doom about an impending war with Iraq, owner Jim Lunz of Seattle Pottery Supply, a top supplier and manufacturer of ceramics supplies and kilns in the Pacific Northwest since 1975, decided to take his existing business and web site to an important "next phase". The challenge was the cost of the print catalog and printing, and continuing to pay the high cost of mailing out so many copies of a print piece that even before printing was already out of date. There was also the challenge of how to take better advantage of the Internet. SPS's own existing "web presence" web site was still just sitting there, while other competitors had already enabled e-commerce, and the challenge now was how to do something even better.
That's where New World Communications came in, not only with an upgraded web site and yet another e-catalog, but also with "net new" ways to conduct business with existing and prospective customers that even competitors' web sites with less capable e-commerce systems couldn't provide. Customers needed to order pottery supplies not only with a credit card but also on account with pre-approved institutional purchase orders after requisitions for lists of supplies were put through. Customers also needed to be kept more abreast of latest products, facility events, and special offers on a more frequent and more cost-effective basis than with SPS's traditional 2-color printed and quarterly mailed newsletter promotions, and they needed to get the information sooner.
New World Communications' solution was to design a better web site and add special functionality to the e-commerce architecture to accept online purchase orders and to allow web shoppers to make their own personalized secure shopping lists for re-ordering supplies and planning and processing future orders. We additionally installed a powerful marketing communications graphical e-mail solution which now allows for the dissemination of full-color newsletters to more customers at a fraction of the cost of sending their traditional two-color print newsletter, and because e-mail is used, customers can now receive the new information almost instantly. Now with Spring orders and new product inquiries already coming in, and with lower overhead marketing communications costs, the future looks very bright indeed for Seattle Pottery Supply! Here's the link to their web site: www.seattlepotterysupply.com
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