NWC Services - An Overview

The NWC Small Business and Micro Business Marketing Communications Services Overview - Marketing and growing a small business or micro-business can be especially challenging in a 21st century world and highly competitive marketplace, especially where better brand-building and telling one's own story using multiple media venues is now what is both expected and required. It's also a world, however, where budgets for marketing communications for small businesses and micro- businesses are typically very, very modest.

The good news, however is that because of new technology, economies of scale, mass production, a global economy and an accompanying global workforce that drives the price for products and services way down, even the smallest micro business with the smallest budget now has "net new" ways to market, communicate and phenomenally grow. New World Communications, a small micro-business itself, now has the intelligence, the value innovation, the requisite management development and staff development resources and the right tools & strategies to do this right::

1. Marketing Communications Consulting & Planning ... to do it right. - We'll provide you with better more tailor-fit, and more innovative marketing communications consulting services than even the largest and most expensive marketing communications firms in the marketplace. This is where moving forward starts...and where New World Communications...right out of the chute ...begins to immediately move ahead.

2. The NWC Marketing Communications 8-week "Power" E-learning Course ... and learn how to move your business forward ... This convenient blended e-learning course is offered through our New World Learning Institute & Conference Center a "state-of-the-art" virtual learning institute. The Institute is also a multiple day "hotel-style" virtual convention center and virtual trade show facility that more conventional learning institutions and the"physical world" convention marketplace are going to hear a whole lot about. And you'll be one of the front-running "in-crowd" to take advantage of it... empowering yourself and key staff with our powerful new world marketing communications approach for phenomenal strategic advantage...and learning how to use and leverage the entire 21st century marketing "mix".

3. Customer Relationship Management (CRM)... the foundation and infrastructure for all other business development activity - Customer Relationship Management is a powerful approach that leverages affordable low cost tools and strategies to develop mutual beneficial relationships between you, your existing and prospective customers and your strategic business partners.. If CRM is implemented right and intelligently utilized, it can therefore really grow your business. We can do CRM in both the "physical world" with low cost synchronizable CRM software, of via a synchronized client/server network, or on-line using "CRM in the clouds" application services to grow and manage your entire local, regional, national, or even international sales force from anywhere. We we will also show you on how to use on-line CRM in conjunction with our low cost virtual New World Sales Meeting & Training Rooms...right along with the powerful interactive video sales training program we can help you cost-effectively produce thorough our NWC rich-media course development services. With a background in credentialed higher education teaching, training, broadcast television design learning services, instructional systems design, and next-generation e-learning and distance education, we can even show how you can even deliver "hands-on" interactive CRM software training...on-line.

4. Web Presence/E-Catalog Upgrade Consulting ... so they have something of value to land on - The small-to-medium, and micro-business web presence/e-commerce marketplace has literally "exploded" and now even the smallest micro-business can now afford do a whole lot more with a lot less budget than even a few years ago. Web hosting and e-commerce platform technology has now gotten way less expensive with incredibly powerful new functionality, and Search Engine Optimization (SEO) capabilities that small business owners and their staffs need to learn about and be able to leverage and take advantage of. If you are a retailer, and thinking about point-of-sale, inventory management, conducting in-store promotional events, and moving forward with integrated enterprise resource planning (ERP)... then you need to take our course and utilize our consulting services...because this will save you hundreds of hours.. and help you save and make thousands of dollars, and...most importantly...save you grief.

5. Opt-in E-Mail Marketing Campaign Development... to deliver them to your website ...and place of "physical world" business... and to keep them coming back - All the marketing communications "insiders" will tell you that its not enough just to have an attractive website and e-catalog in today's highly competitive and "cluttered" marketplace with a limited set of customers increasingly more resistant and more offended or "brain-numbed" by old-think "cheaper, quicker, better" advertising messages. The World Wide Web is not some well-lit "information superhighway", either where folks in their "Beemers" cruise along, see your restaurant sign down the road and take the next offramp to drive in for a burger. It's more like a dark, and murky swamp with millions of lily pads ... with your "lily pad" website just one among them for a limited number of frogs to jump on.... So knowing some frog psychology matters a great deal if you intend to do business with your clientele and keep them coming back. What you need then is as powerful, but low cost approach that can create mindshare, attract business and drive demand for your product/service offering. Our consulting services will show you how and help develop a compelling opt-in e-mail marketing campaign that will do the job. We'll also share "insider" tips about how to collect and harvest sufficient numbers of e-mail addresses critical to your monthly campaigns. Integrated marketing is the key, and we'll show you how.

6. Web/DVD "Television" .... to create entire new "blue oceans" of uncontested market space - We can not say enough about the potential of well-done "best practices" web-based and/or DVD "television" to make all other competitors...irrelevant. Powerful, low-cost, and in some cases, almost "no cost" digital video and encoding technology has been readily available for several years now. What's been missing however has been an intelligent communications approach for leveraging it. The same very low cost "pro-sumer" technology that you probably already occasionally pull out of the closet to shoot your child's birthday party... is the same technology that we can produce awesomely powerful web-based and DVD based promotional "television" with ...and we use this because "television" is as art, while most amateur "video" .. is not. We'll help you produce low cost "best practices" television focusing on your best customers that can be mission-critical for closing more business. We can even design your web television so that it will even stream inside of next-generation, Web-conferenced webinars, virtual sales rooms ...and inside of virtual trade show booths.

7. Webinars & Virtual Trade Shows ... to really help you grow your business - Even if you are the smallest micro-business that even has to watch how many fancy espresso coffee drinks a month you splurge on, you can afford to do webinars that if well-designed and professionally delivered can powerfully grow your business. The same presentation and video content that we produce for webinars can also be "mult-purposed" and viewed by people visiting with you "inside" your virtual booth on our virtual trade show "floor"... We can do a virtual version of a fancy "hotel-style" or "convention center-style" multi-day trade show... It's all part of an innovative, powerful integrated marketing communications strategy and packaged solution that even the smallest business can afford.

Marketing Communications Package

For more information - Contact: Art Johnson - New World Communications - (425) 844-8908 or e-mail: ajohn@newworldcom.com