A Comprehensive Approach is what New World Communications provided students with, in addition to acquiring conventional print publishing skills in this alternative high school journalism class. Topics include:

1) Media literacy, Critical Viewing ...and Critical Doing: Now, as an outcome of marketplace forces and technology changes, even the teaching of media literacy is now changing. Where in the past all that we could do was critical viewing to "de-construct" media to discover its "sub-texts" and hidden agenda, now we are talking about constructing our own media and crafting our messages with both subtlety and nuance. The critical viewing that we continue to do now increasingly focuses on the work of front-running peers...truly amazing!

1) Storytelling to build the brand: Now, more than ever, people and organizations need to hold the attention of their audiences by learning about and leveraging the power of structured storytelling to tell their own stories and to build their own "brand". Now it's marketing communications 101 even for these youthful members of the surrounding community.

2) Framing and Composition: New World Communications is introducing the language of visual communications to new learners and lessons about "The Rule of Thirds" are now being learned by newer, and less elite audiences, and the results that we are witnessing are truly impressive.

3) Lighting & Contrast: Understanding and practically applying the play of light and shadow lies at the very epicenter of producing quality media, and New World Communications is teaching this as part of the New Media Literacy. The practical result will be more impressive media that will influence key decision-makers and supporters, and hopefully down the road even new career opportunities if students can be motivated to pursue further study and personal development.

4) Audio Production: Although consumer video technology has its limits - e.g. no fancy external mics, and not even the ability to wear headsets, we are teaching excellent strategies for getting decent sound and for compensating for the degradation of audio during the uploading and compression process.

5) Logging, Uploading, Encoding, Editing, Titling, Sharing, Posting, and New Media Formatting: Now that people and organizations have a new way to log, upload, encode, edit, title, share, post, and format media - e.g. cell phones, iPhones, Touch iPods, etc., they need to learn about how to do it, and at the same time that New World Communications is learning the new approach, we are turning right around and teaching it...in a "just in time" kinda way. What a wonderful way to both learn and to teach!

If you and/or your organization are also interested in where we are going with all this, call us.. - (425) 844-8908.